Spike strikes up CES partnership

Spike TV has partnered with the Consumer Electronics Show to provide coverage during the tradeshow, which is set to run Jan. 10-13 in Las Vegas. The guy-centric cabler is coordinating multiplatform coverage on several trade shows in 2012, including E3 in Los Angeles during June, and July's San Diego Comic-Con. Exclusive partnership covers five hours of live telecasts from the show on Tuesday and will cover about 12 hours of coverage altogether, much of it focused on gaming and pop culture developments. The net is continuing to use its "All Access Live" multiplatform programming model for CES; earlier events Spike covered with "All Access" include this year's E3. The model covers mobile devices, Facebook, and terrestrial television networks, with ads and PSAs made to shunt viewers between platforms. Spike's CES coverage will also reach the giant TV screens in Times Square. Contact Sam Thielman at sam.thielman@variety.com