Monday, September 12, 2011

CBS sets fall online promo blitz

CBS.com is beginning a couple-week marketing blitz intended for the network's fall schedule.Beginning today, a mixture of the site and social-media modems Facebook offer a combination of exclusive video and interaction with Eye talent and series producers. Also returning is Tweet Week, a stunt CBS first attempted last April that will have stars tweeting their way through season premieres.The initial week will feature 15-minute video suggests that may provide a rundown of what you should expect regarding each weeknight's choice of recent and returning series. Furthermore, CBS.com will host live chats with producers of returning series which in fact had cliffhangers including Peter Lenkov (''Hawaii Five-0'') and Gary Glasberg (''NCIS'').The videos goes live at 7:30 p.m. ET, and corresponding chats follows at different occasions. Fans can login via Facebook to register.Twitter posts becomes the main focus in the online marketing strategy beginning Sept. 19, whick starts premiere week. Each evening concerning the Colonial through Sept. 25 a collection will probably be coupled with a cast member that will tweet through the episode, including Rob Probst for ''Survivor'' and Julianna Margulies for ''The Good Wife.'' Contact Andrew Wallenstein at andrew.wallenstein@variety.com

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